Senior Manager of ABM Campaigns
AppZenSpend Management company
San Jose, United StatesManager
Coatue Management
Lightspeed Venture Partners
Redpoint Ventures
500 Global
Riverwood Capital
Resolute Ventures
Marketing
About the role
TL;DR
Senior Manager of ABM Campaigns to drive demand generation and build targeted programs.
- •AppZen is seeking a Senior Manager of ABM Campaigns to drive demand generation and build targeted programs for high-priority industries and accounts.
- •This role involves full-funnel campaign execution, cross-functional collaboration, and leveraging AI tools to enhance productivity.
- •Key Responsibilities Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars.
- •Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
- •Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies.
- •Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas.
- •Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense, and leverage insights to continuously optimize performance.
- •Requirements 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software.
- •Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify).
- •Strong analytical mindset
- •comfortable interpreting data, building reports, and using insights to drive decisions.
- •Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus.
- •Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
Required skills
Demand GenerationGrowth MarketingPerformance MarketingHubSpotSalesforceProject Management
Nice-to-have skills
MarketoLangChain
Domain expertise
martechai
Tech stack
HubSpotSalesforceGA4Marketo