Sr Acquisition Manager, Owned Media
The Farmer's DogSubscription Pet company
New York, United StatesSenior
Insight Partners
Forerunner Ventures
SV Angel
Collaborative Fund
Shasta Ventures
Marketing
About the role
TL;DR
Lead the technical architecture and strategic execution of owned media channels.
- •The Sr Acquisition Manager, Owned Media will lead the technical architecture and strategic execution of converting leads into first-time customers through owned channels.
- •Key Responsibilities Set the direction for email, SMS, direct mail, push notification, and referral programs.
- •Maintain technical fluency across platforms, data pipelines, and segmentation models.
- •Establish operational objectives and work plans for the owned channels team.
- •Delegate and hold the team accountable to results.
- •Regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making.
- •Requirements Proven track record of using first-party data to drive measurable acquisition outcomes.
- •Ability to think in systems and move between strategic planning and technical execution.
- •Strong leadership skills and experience in managing a team.
- •Excellent communication and interpersonal skills.
- •Deep technical fluency across the platforms, data pipelines, and segmentation models that power owned channels.
Required skills
Email Marketing
Nice-to-have skills
A/B Testing
Domain expertise
ecommerce
Tech stack
Email Marketing