Product Growth Specialist
ZellerPayments company
Melbourne, AustraliaMid
Addition
Spark Capital
Headline
Square Peg
Apex Capital Partners
Hostplus
Marketing
About the role
TL;DR
Drive product adoption and growth by bridging marketing and product teams.
- •Zeller is seeking a hands-on, growth-focused product marketer to bridge the gap between Marketing and Product teams.
- •You will be responsible for deploying optimal positioning, marketing, and growing adoption of Zeller products for Australian business owners.
- •Key Responsibilities Own the analysis, monitoring, and optimisation of the adoption funnel for every Zeller product.
- •Deliver compelling product and feature positioning, messaging, and value propositions.
- •Own and lead go-to-market planning and launch marketing for all major product and feature releases.
- •Partner with CRM, SEO and Web, PR, Content, Paid and Social Media colleagues to build acquisition, lifecycle, and x-sell campaigns.
- •Build and manage ongoing customer segmentation for personalised messages.
- •Requirements 3+ years of experience in a product marketing or go-to-market capacity at a multi-product software / SaaS company.
- •A growth mindset and hunger to achieve KPIs.
- •Hands-on experience working closely with Product Managers and Marketing Managers.
- •Experience deploying measurable offers, incentives, or promotions that accelerate adoption.
- •Ability to craft compelling value propositions, positioning and product messaging.
Required skills
Product MarketingGo-to-MarketGrowth MarketingProduct ManagementCRMSEOContent MarketingSocial Media MarketingEmail MarketingProduct StrategyCompetitive Analysis
Nice-to-have skills
B2B Sales
Domain expertise
fintech
Tech stack
Product ManagementGo-to-MarketGrowth StrategyCRMSEOEmail MarketingGoogle AnalyticsGA4