Senior Product Marketing Manager
DOJO AIAI Marketing company
London, United KingdomSenior
Armilar Venture Partners
Heartfelt VC
Marketing
About the role
TL;DR
Lead international product marketing strategy and go-to-market execution for a fintech scale-up.
- •Product Marketing at Dojo sits right at the intersection of our customers, our product, and our commercial teams.
- •We are looking for a Senior Product Marketing Manager to lead product marketing across our International business.
- •Key Responsibilities Drive the international go-to-market strategy, leading new market entries and accelerating growth across existing European territories.
- •Define international ICPs, segmentation, and market prioritisation while developing localised positioning and messaging.
- •Collaborate closely with Product teams to translate customer, competitor, and market insights into impactful roadmap priorities.
- •Develop and refine scalable International GTM playbooks and frameworks to streamline expansion into future markets.
- •Lead customer research and competitive intelligence, measuring launch performance and using data to continuously optimise commercial impact.
- •Requirements A proven track record in Product Marketing within a fast-paced B2B tech or fintech scale-up, leading multi-market GTM initiatives.
- •Demonstrated expertise in crafting differentiated positioning, value propositions, and messaging that resonate in competitive markets.
- •Strong commercial and analytical acumen, with the ability to synthesize complex data and customer insights into actionable business recommendations.
- •Exceptional stakeholder management and collaboration skills, with a track record of building trusted relationships across Product, Commercial, and executive teams.
- •Experience working across European markets; fluency or professional proficiency in French, Italian, or Spanish is a strong plus.
Required skills
Product MarketingGo-to-MarketMarket AnalysisProduct StrategyCompetitive Analysis
Domain expertise
fintech
Tech stack
Product ManagementGo-to-MarketMarket Analysis