CRO Manager - Paid Acquisition
Courtside VenturesSports, Gaming company
Sofia, BulgariaSenior
Dan Gilbert
WPP
Bruin Sports Capital
David Blitzer
Tony Ressler
Larry Fitzgerald
Marketing
About the role
TL;DR
Optimize paid acquisition conversion efficiency through landing page and app store experience improvements.
- •Betty is seeking a senior, hands-on CRO Manager focused on Paid Acquisition to enhance conversion efficiency across Web, iOS, and Android.
- •This role is crucial for optimizing the user journey immediately after an ad click, focusing on landing pages and app store experiences.
- •Key Responsibilities Optimize Unbounce landing pages for paid campaigns to increase visitor-to-registration conversion.
- •Ensure ad-to-landing-page message and offer continuity.
- •Create and test tailored landing experiences based on traffic source, campaign, audience, and device.
- •Optimize Apple Custom Product Pages and Google Play experiences for paid traffic.
- •Design and execute A/B tests on web page experiences for paid traffic.
- •Requirements 2+ years of hands-on experience in CRO, growth, experimentation, or performance marketing.
- •Strong experience building and optimizing paid landing pages using tools like Unbounce.
- •Experience designing and analyzing A/B tests, including hypothesis creation and statistical interpretation.
- •Strong analytical skills with experience in GA4, Tableau, or similar platforms.
- •Understanding of mobile acquisition journeys and App Store/Google Play conversion optimization.
Required skills
GA4TableauA/B TestingGrowth MarketingPerformance MarketingProduct Marketing
Domain expertise
gaming
Benefits & perks
Competitive salary, Premium Health insurance, Career and skills development opportunities, Fun and collaborative team environment, New modern office space
Tech stack
Google AnalyticsGA4Tableau