W
Senior Manager, Demand Generation
WorkwizeIT Asset company
Amsterdam, NetherlandsManager
Klass Capital
Peak
Graduate Entrepreneur Fund
Marketing
About the role
TL;DR
Owns paid and organic demand generation end-to-end, measured by pipeline contribution.
- •Workwize has built a demand generation engine and proven the market is there.
- •The next phase needs a different kind of owner: one who doubles down on what works, cuts what doesn’t, and turns a working engine into compounding, predictable pipeline.
- •The Demand Generation Lead owns paid and organic end to end, and is measured at the revenue pipeline level, not the lead level.
- •Key Responsibilities Own paid and organic channels end to end, and own the number they produce: SQL output and Stage 2 pipeline contribution, not lead volume.
- •Diagnose the engine honestly in the first month: what is running, what it costs, what it returns across every channel, segment and message.
- •Ship quick wins immediately.
- •Not a plan for quick wins, actual changes already live while the longer term structure is being built.
- •Audit website performance end to end, including landing pages, conversion optimisation and site structure, and turn it into actionable steps that lift both traffic volume and high quality lead flow.
- •Maintain the 10% month over month growth in Stage 2 pipeline value already running on paid and organic, while building the segmentation and testing structure underneath it.
- •Requirements Has operated at this scale.
- •Has run demand generation inside a company that scaled from roughly €10M ARR to €60M or more, where multi segment, multi channel, multi message work was the norm.
- •Full funnel thinker.
- •Connects every channel decision to Stage 2 pipeline and revenue, not just top of funnel volume.
- •Structured experimenter.
- •Runs tests with a real hypothesis and a review date, and kills what does not work fast.
- •Builds and ships alongside diagnosis, and does not wait for a finished strategy document before doing anything.
- •Continuous optimiser.
- •Treats optimisation as an ongoing discipline built into every week, not a one time project that gets shipped and forgotten.
Required skills
Demand GenerationPerformance MarketingSQLPythonJavaScriptNode.jsReactAWSGoogle CloudAzureDockerKubernetesCI/CDGit
Nice-to-have skills
MarketoGA4Google Analytics
Benefits & perks
Competitive salary, bonus structure, equity package, Flexible hybrid work environment, Top-notch tools and equipment provided, Vibrant, entrepreneurial culture with opportunities for growth, Off-sites and multi-yearly team bonding events, Team lunches and surprise events, Pension scheme, Classpass corporate membership
Tech stack
PythonJavaScriptSQLNode.jsReactAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceGoogle AnalyticsGA4Marketo
