Sr. Manager, Marketing Analytics
OktaOkta is a
Bellevue, United States$170,000 - $233,000 USDManager
Marketing
About the role
TL;DR
Drive marketing analytics, insights, and strategy across channels.
- •Manager, Marketing Analytics, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels.
- •You'll own measurement and analytics for campaigns, partners, and field marketing.
- •Key Responsibilities Drive attribution modeling and full-funnel measurement across all marketing channels.
- •Translate data into actionable insights and recommendations for marketing leaders.
- •Create forecasts and scenario models to inform annual budget planning.
- •Build and maintain self-service dashboards in Tableau.
- •Implement AI/ML capabilities for predictive modeling and automated insights.
- •Requirements 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS. 4+ years in marketing analytics.
- •Deep expertise in marketing attribution modeling and multi-touch measurement.
- •Expert-level Tableau, Salesforce, Snowflake, Excel.
- •Proven ability to influence and guide the work of others without formal management authority.
Required skills
Marketing AnalyticsTableauSalesforceSnowflakeExcelSQLDemand GenerationA/B Testing
Nice-to-have skills
PythonRGoogle AnalyticsGA4
Domain expertise
martech
Benefits & perks
equity, bonus, health insurance, dental insurance, vision insurance, 401(k), flexible spending account, paid leave, PTO, parental leave
Tech stack
TableauSalesforceSnowflakeExcelPythonRSQLGoogle AnalyticsGA4