Senior Manager, Demand Generation
Project44Supply Chain company
Chicago, United States$140,000 – $170,000 USDManager
TPG
Goldman Sachs Asset Management
Generation Investment Management
A.P. Moller Holding
CMA CGM
Thoma Bravo
Marketing
About the role
TL;DR
Owns demand generation strategy and execution for B2B SaaS company.
- •Manager, Demand Generation, you will own the strategy and execution of campaigns that generate demand across our target audiences and markets.
- •You’ll collaborate closely with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline.
- •Key Responsibilities Develop, execute, and optimize multi-channel demand generation strategies to deliver qualified leads and pipeline.
- •Partner with Sales and SDR leadership to ensure seamless lead handoff and follow-up processes.
- •Build and manage account-based marketing (ABM) programs for strategic accounts.
- •Define and track key performance metrics (MQLs, meetings, and pipeline contribution).
- •Own budget allocation across channels and campaigns to ensure maximum return on investment.
- •Requirements 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries).
- •Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue.
- •Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation.
- •Experience managing ABM programs and aligning closely with enterprise sales teams.
- •Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents).
Required skills
Demand GenerationB2B SalesMarketoSalesforceSEOSEMEmail MarketingContent MarketingMarketing Analytics
Domain expertise
logistics
Benefits & perks
Stock options, Bonus or commission eligibility, Health insurance, Dental insurance, Vision coverage, Retirement plans, Paid time off
Tech stack
MarketoHubSpotSalesforceSEOSEMEmail MarketingContent Marketing
