Manager, Google Ads
Formlabs3D Printing company
Somerville, United States$100,000 - $160,000 USDManager
New Enterprise Associates
SV Angel
Emergence Capital
Tyche Partners
Foundry Group
Mayfield
Marketing
About the role
TL;DR
Manage and optimize Google Ads campaigns to drive global paid acquisition strategies.
- •Formlabs is seeking a highly skilled and motivated Manager, Google Ads to drive global paid acquisition strategies.
- •You will own paid media in the Google ecosystem, managing campaigns, budgets, and optimizing spend.
- •Key Responsibilities Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display).
- •Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets.
- •Allocate spend across markets, channels, and audiences to balance growth and efficiency.
- •Work with Analytics on measurement, incrementally, and attribution.
- •Test new hypotheses, tactics, and partnerships for scalable growth.
- •Requirements 3+ years in performance/growth marketing with a track record of measurable results managing large budgets.
- •Deep hands-on experience managing paid media budgets in Google Shopping Ads.
- •Strong analytical skills; use data to decide, measure, and prioritize.
- •Comfort building forecasts, managing budgets, and explaining business impact.
- •Solid grasp of attribution, experimentation, and conversion optimization.
- •Thrive in fast-moving, ambiguous environments with a high degree of ownership.
- •Use AI tools fluently in your daily work.
Required skills
Performance MarketingSEMExcelA/B TestingGrowth Marketing
Benefits & perks
Equity, Health Insurance, 401K Matching, Parental Leave, Sabbatical Leave, Flexible Time Off, Commuter Benefits, On-site Lunches/Snacks/Beverages, Professional Development, Culture Events, Unlimited 3D Prints
Tech stack
Google AnalyticsGA4Excel
