Manager, Performance Marketing
Formlabs3D Printing company
Somerville, United States$100,000 - $160,000 USDManager
New Enterprise Associates
SV Angel
Emergence Capital
Tyche Partners
Foundry Group
Mayfield
Marketing
About the role
TL;DR
Manage global paid acquisition strategies and optimize Google ecosystem campaigns.
- •Formlabs is seeking a highly skilled and motivated Manager, Performance Marketing to drive global paid acquisition strategies.
- •You will own paid media in the Google ecosystem, managing campaigns, budgets, and optimizing spend.
- •Key Responsibilities Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display).
- •Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets.
- •Allocate spend across markets, channels, and audiences to balance growth and efficiency.
- •Work with Analytics on measurement, incrementally, and attribution, and turn results into action.
- •Test new hypotheses, tactics, and partnerships that unlock scalable growth.
- •Requirements 3+ years in performance/growth marketing with a track record of measurable results managing large budgets.
- •Deep hands-on experience managing paid media budgets in Google Shopping Ads.
- •Strong analytical skills; use data to decide, measure, and prioritize.
- •Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
- •Solid grasp of attribution, experimentation, and conversion optimization.
- •Fluency in using AI tools in daily work.
Required skills
Performance MarketingGoogle AnalyticsExcel
Domain expertise
martech
Benefits & perks
Equity program (RSUs), Comprehensive healthcare coverage (Medical, Dental, Vision), 401K matching, Paid Parental Leave, Paid Sabbatical Leave, Flexible Out of Office Plan, On-site parking, Pre-tax commuter benefits, On-site lunches, snacks, beverages, & treats, Professional development opportunities, Culture events, Unlimited 3D prints
Tech stack
Google AnalyticsGA4Excel
