Product Marketing Director, Velocity
Veeam SoftwareData Protection company
United States$171,800 - $440,200 USDDirector
Insight Partners
TPG
Temasek
Microsoft
Neuberger Berman Capital Solutions
Canada Pension Plan Investment Board
Marketing
About the role
TL;DR
Lead GTM strategy for SMB/Mid-Market, driving pipeline and revenue.
- •Veeam is seeking a Director of Velocity Product Marketing to lead the go-to-market strategy for Veeam's SMB and Mid-Market business.
- •This leader will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments.
- •Key Responsibilities Own the product marketing strategy for SMB and Mid-Market segments.
- •Define compelling, differentiated narratives that resonate with velocity buyers.
- •Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
- •Develop scalable messaging, sales plays, enablement, and partner content.
- •Identify market opportunities through customer insights, competitive intelligence, and market trends.
- •Requirements 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience.
- •Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
- •Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
- •Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
- •Strong executive communication, strategic thinking, and analytical skills.
Required skills
Product MarketingGo-to-MarketSalesforceB2B SalesMarket AnalysisCompetitive AnalysisProduct StrategyGrowth StrategySales OperationsPipeline ManagementDemand GenerationMarketing AnalyticsStrategic Planning
Benefits & perks
Unlimited paid time off, 12 paid holidays, 4 global VeeaMe Days for self-care, 24 paid volunteer hours annually, Paid parental leave, Medical, dental, and vision coverage, Mental health support, Therapy sessions, Digital wellness tools, 401(k) retirement plan with company matching contributions, Fertility, adoption, and surrogacy support, Paid volunteer time, 24/7 virtual veterinary care, Legal services, Identity protection, Supplemental health insurance options, Tax-advantaged spending accounts, Opportunities to learn and grow
Tech stack
PythonJavaScriptTypeScriptJavaC++C#GoRustRubyPHPSwiftKotlinScalaRSQLBashCObjective-CPerlLuaElixirClojureHaskellDartNode.jsDjangoFlaskFastAPISpringExpress
