Director, Player Marketing
Epic GamesVideo Game company
Cary, United StatesDirector
Tencent
KKR
ICONIQ Capital
Smash Ventures
aXiomatic
Vulcan Capital
MarketingNew
About the role
TL;DR
Lead player marketing strategy for Fortnite's third-party content and games.
- •Epic Games is seeking a Player Marketing Director to lead player-facing marketing strategy for third-party content and games within the Fortnite ecosystem.
- •This role focuses on driving awareness, engagement, and retention through data-driven campaigns and will manage a team of marketing managers.
- •Key Responsibilities Own player marketing strategy and execution for 2nd & 3rd party content in the Fortnite ecosystem.
- •Lead marketing planning for new experiences and IP programs, partnering with product and studio teams.
- •Build and scale a data-driven marketing practice, defining KPIs and reporting ROI.
- •Manage, coach, and grow a team of marketing managers.
- •Partner cross-functionally with various internal teams and manage external partner relationships.
- •Requirements 10+ years of marketing experience, with several years in player, lifecycle, or growth marketing for games or live products.
- •Experience building growth strategy across a portfolio of titles and a connected ecosystem.
- •Strong quantitative and analytical skills with hands-on experience in marketing analytics and experimentation.
- •Track record of ruthless prioritization and clear executive communication.
- •Genuine passion for games and understanding of player and creator communities.
Required skills
Growth MarketingProduct MarketingMarketing AnalyticsA/B Testing
Nice-to-have skills
Brand Marketing
Domain expertise
gamingentertainment-music
Benefits & perks
Medical, Dental, Vision HRA, Long Term Disability, Life Insurance, 401k with competitive match, Mental well-being program, Unlimited PTO, Sick time, Paid sabbatical