Marketing Strategy and Analytics Manager
TwilioCloud Communications company
RemoteManager
Union Square Ventures
Bessemer Venture Partners
Redpoint Ventures
Draper Fisher Jurvetson (DFJ)
Fidelity
T Rowe Price
MarketingNew
About the role
TL;DR
Marketing Strategy and Analytics Manager to advise leadership and leverage MMM for data-driven decisions.
- •Twilio is seeking a Marketing Strategy & Analytics Manager to join their global marketing analytics team.
- •This hybrid role involves acting as a senior business partner and data scientist, providing analytics advisory to marketing leadership and leveraging Media Mix Modeling (MMM) outputs for decision-making.
- •Key Responsibilities Act as a trusted analytics advisor to marketing leaders, translating business questions into actionable insights.
- •Interpret, apply, and extend MMM outputs, conducting scenario analyses and adapting them for regional needs.
- •Build and maintain incremental analyses to complement MMM, owning end-to-end analytics across marketing funnels.
- •Partner with the central MMM data science team to ensure business context is reflected in models.
- •Write production-quality Python/SQL for data pulls, analysis, and light modeling.
- •Requirements 6+ years of experience in marketing analytics, business intelligence, or data science.
- •Strong proficiency in Python and SQL for analysis.
- •Hands-on exposure to Media Mix Modeling (MMM) concepts and at least one MMM tool or framework.
- •Solid grounding in statistics and experimental design (e.g., regression, A/B testing, geo-lift/incrementality testing).
- •Demonstrated ability to partner with senior stakeholders and translate analysis into decisions.
Required skills
PythonSQLGoogle AnalyticsA/B TestingMarketing AnalyticsStrategic PlanningExcelPowerPoint
Nice-to-have skills
Product MarketingB2B Sales
Domain expertise
martech
Benefits & perks
Competitive pay, Generous time off, Parental leave, Wellness leave, Healthcare, Retirement savings program
Tech stack
PythonSQLExcelPowerPointGoogle AnalyticsGA4