Global Events Marketing Manager
TwilioCloud Communications company
RemoteManager
Union Square Ventures
Bessemer Venture Partners
Redpoint Ventures
Draper Fisher Jurvetson (DFJ)
Fidelity
T Rowe Price
MarketingNew
About the role
TL;DR
Lead audience acquisition, engagement, and campaign strategy for Twilio's priority customer events.
- •This position is needed to lead audience acquisition, engagement, campaign strategy, and performance marketing for Twilio's priority customer events.
- •Key Responsibilities Lead audience acquisition and engagement strategy for priority flagship customer events.
- •Build integrated event marketing plans across various channels.
- •Own event campaign calendars, messaging plans, and optimization plans.
- •Develop clear, compelling, and on-brand event marketing copy.
- •Analyze campaign performance and identify optimization opportunities.
- •Requirements 5+ years of experience in marketing, growth marketing, demand generation, or event marketing. 3+ years of experience supporting B2B events or event-led marketing campaigns.
- •Experience building integrated marketing campaigns across multiple channels.
- •Strong understanding of the B2B marketing funnel and performance measurement.
- •Experience using marketing and reporting tools such as Marketo, Salesforce, Tableau, or Excel.
Required skills
MarketoSalesforceExcelGrowth MarketingDemand GenerationContent MarketingEmail MarketingDigital MarketingSocial Media MarketingPerformance MarketingMarketing AnalyticsCopywritingTableau
Nice-to-have skills
Google AnalyticsGA4Looker Studio
Domain expertise
martechtelecom
Benefits & perks
Competitive pay, Generous time off, Ample parental and wellness leave, Healthcare, Retirement savings program
Tech stack
MarketoSalesforceTableauExcelGoogle AnalyticsGA4Looker Studio