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Field Marketing Event Regional Lead
TractianPredictive Maintenance company
On-site
Sapphire Ventures
General Catalyst
Next47
NGP Capital
Y Combinator
About the role
- •Marketing at TRACTIAN Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency.
- •Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
- •What will you do This role will lead the regional events team end-to-end, set event best practices across the region, oversee event technology adoption and management, and act as the primary liaison between marketing teams and event execution.
- •You will be responsible for ensuring every event delivers measurable business impact, a consistent global brand experience, and exceptional operational excellence.
- •Responsibilities Own the regional events vision and roadmap, aligning events to company, brand, and revenue objectives in partnership with field, product, and lifecycle marketing teams.
- •Lead, mentor, and scale the regional events team, including regional and functional contributors.
- •Define event standards, playbooks, and best practices to ensure consistency across markets.
- •Project manage and fully own regional flagship tradeshows and brand-defining events from strategy through execution and post-event analysis.
- •Serve as the main point of accountability for large-scale, high-visibility events, including budgeting, timelines, vendors, and outcomes.
- •Partner with demand generation, brand, product marketing, sales, and regional teams to ensure events drive pipeline, awareness, and customer engagement.
- •Own Tractian-led events such as customer events, executive dinners, roadshows, and launches within the region.
- •Lead planning and execution of internal events, including SKO, leadership offsites, and company-wide meetings.
- •Ensure internal events reinforce culture, strategy alignment, and employee engagement at scale.
- •Define KPIs and reporting frameworks to measure event success (pipeline, revenue influence, engagement, satisfaction, internal outcomes).
- •Use insights and data to continuously improve event strategy, formats, and execution.
- •Own regional event budgets, forecasting, and ROI measurement.
- •Requirements 6-8+ years of experience in regional events, experiential marketing, or field marketing, with ownership of large-scale events.
- •Proven experience leading teams and complex, region-wide programs.
- •Deep expertise managing flagship tradeshows, brand events, and internal company events.
- •Strong project management skills with the ability to run multiple high-stakes initiatives simultaneously.
- •Experience owning event technology stacks and vendor ecosystems.
- •Exceptional stakeholder management and communication skills.
- •Comfortable operating in fast-paced, high-growth environments.
- •Willingness to travel as needed.
- •Bonus Points B2B SaaS, industrial tech, or enterprise technology background.
- •CMP Certification.
- •Experience building event programs from the ground up in a scaling company.
- •Familiarity with revenue attribution and pipeline influence models.