Product Marketing Manager
TrackforcePhysical Security company
United StatesManager
Five Elms Capital
K1 Investment Management
Marketing
About the role
TL;DR
Lead go-to-market strategies and product launches for B2B SaaS security platforms.
- •Trackforce is seeking a Product Marketing Manager to lead go-to-market strategies for their product portfolio across TrackTik, GuardTek, and Silvertrac platforms.
- •This role involves translating product roadmaps into compelling positioning and messaging that drives adoption and revenue.
- •Key Responsibilities Build differentiated positioning and messaging for distinct security buyers.
- •Own end-to-end launch execution, including launch plans, assets, and cross-functional readiness.
- •Equip Sales and Customer Success with enablement materials.
- •Track adoption and launch performance, partnering on in-app guidance and KPIs.
- •Run voice-of-customer research to validate messaging and feed insights back to Product.
- •Requirements 5+ years in B2B SaaS product marketing.
- •Proven track record owning launches from messaging through adoption.
- •Exceptional writing and cross-functional leadership through influence.
- •Comfort with a fast release cadence and data-informed GTM decisions.
Required skills
Product MarketingGo-to-MarketProduct ManagementCompetitive AnalysisProduct StrategyGrowth StrategyProduct-Led GrowthJobs to Be DoneMonetization StrategyProduct Operations
Domain expertise
cybersecurityproductivity
Benefits & perks
bonus, benefits
Tech stack
Product ManagementGo-to-MarketProduct StrategyCompetitive AnalysisProduct OperationsGrowth StrategyMonetization StrategyJobs to Be DoneProduct-Led Growth
