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Product Marketing Manager
TogetherworkGroup Management company
Austin, United StatesManager
GI Partners
Park Square Capital
Golub Capital
Marketing
About the role
TL;DR
Product Marketing Manager to own product story and drive GTM for Association & Fraternal verticals.
- •We are seeking a Product Marketing Manager to be the go-to-market authority for our Association and Fraternal verticals.
- •This role will own the product story, drive adoption and revenue, and define market positioning.
- •Key Responsibilities Develop compelling messaging and positioning for association and fraternal organizations.
- •Create and execute go-to-market plans for new product launches and features.
- •Define and create content across the buyer's journey, including sales enablement materials.
- •Partner with Product, Sales, and Growth Marketing teams to ensure alignment and drive pipeline growth.
- •Requirements Bachelor's degree in Marketing, Business, or related field. 7+ years of progressive experience in Product Marketing, ideally in B2B SaaS.
- •Direct experience marketing to associations or similar member-based organizations is required.
- •Proven success in developing and executing go-to-market strategies.
- •Exceptional written and verbal communication skills.
Required skills
Product ManagementGo-to-MarketContent MarketingMarket AnalysisCompetitive AnalysisGrowth MarketingCRMExcelPowerPointProduct StrategyCustomer DiscoveryProduct AnalyticsJobs to Be Done
Domain expertise
nonprofitmartech
Benefits & perks
Medical insurance, Dental insurance, Vision insurance, Short-term disability insurance, Long-term disability insurance, Basic Life insurance, AD&D insurance, 401(k) retirement plan with company match, Flexible paid personal/vacation time, Sick days, Company paid holidays, Parental leave
Tech stack
Product ManagementGo-to-MarketContent MarketingMarket AnalysisCompetitive AnalysisGrowth MarketingCRMExcelPowerPoint
