Director Of Influencer Marketing
SuperpowerPersonalized Health company
San Francisco, United StatesDirector
Forerunner Ventures
Susa Ventures
Day One Ventures
Long Journey Ventures
Family Fund
Opal Ventures
Marketing
About the role
TL;DR
Lead end-to-end influencer marketing strategy and execution for a DTC brand.
- •You'll own influencer marketing end-to-end from day one.
- •You'll inherit a starting bench of creator relationships, a team that already knows how to script direct-response, and a massive untapped opportunity: every Huberman listener, every Levels affiliate is a Superpower customer in waiting.
- •Key Responsibilities Build the full ladder by end of year one ~10-15 macro (1M+ followers), 30-40 mid-tier (100K-1M), 50+ micros (10K-100K); source across health, longevity, fitness, biohacking, fertility, women's health, and mental performance; lock in exclusive deals with the 10-15 most aligned creators in the category Move every deal to a hybrid model (performance + base, whitelisting rights baked in); reserve flat-fee deals for true brand-tier creators only; negotiate against creator agents, lawyers, and managers Partner with creative strategy to write hook-driven, persona-targeted scripts; build the script playbook what hooks, formats, and angles actually convert Requirements 5+ years in influencer marketing, with at least 2 leading the function at a DTC brand spending $1M+/year on creators Personally sourced and closed deals across the full ladder micros, mid-tier, and at least one 1M+ macro deal Run a whitelisting program at scale Write direct-response scripts that perform not briefs creators reinterpret
Required skills
Performance MarketingNegotiationContent Marketing
Domain expertise
healthcaremedia