Senior Brand Marketing Lead
RedditSocial Media company
New York, United States$194,600 - $272,400 USDSenior
Fidelity Investments
Andreessen Horowitz
Sequoia Capital
Coatue
Vy Capital
Sam Altman
Marketing
About the role
TL;DR
Build and execute B2B brand marketing programs to increase advertiser consideration.
- •Reddit is seeking a Senior B2B Brand Lead to define and build the next phase of its B2B brand marketing.
- •This role will develop and execute programs to build Reddit's B2B brand, increase advertiser consideration, and create incremental media value.
- •Key Responsibilities Build B2B brand & consideration programs to increase awareness and preference among advertisers.
- •Evaluate and develop B2B2C partnerships with strong strategic fit and audience value.
- •Define success metrics using brand metrics and business outcomes to guide investment.
- •Develop compelling investment cases for new initiatives, articulating rationale and impact.
- •Requirements 7-10+ years of progressive relevant experience in consumer app tech, advertising agency, or B2B brand growth.
- •Builder mindset with comfort operating in ambiguity and creating repeatable processes.
- •Strong strategic judgment and experience evaluating opportunities and making trade-offs.
- •Exceptional creative judgment and experience developing positioning and messaging.
Required skills
Brand MarketingGo-to-MarketContent MarketingDigital MarketingMarketing AnalyticsBusiness DevelopmentSalesAccount ManagementB2B SalesRevenue OperationsSalesforceHubSpot
Nice-to-have skills
Product MarketingGrowth MarketingPerformance MarketingSEOSEMEmail MarketingCommunity ManagementSocial Media MarketingDemand GenerationCopywriting
Benefits & perks
Comprehensive Health benefits, 401k Matching, Workspace benefits for your home office, Personal & Professional development funds, Family Planning Support, Flexible Vacation, Reddit Global Days Off, 4+ months paid Parental Leave, Paid Volunteer time off, equity
Tech stack
SalesforceHubSpotGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketo