Chief Marketing Officer
SuperpowerPersonalized Health company
San Francisco, United StatesDirector
Forerunner Ventures
Susa Ventures
Day One Ventures
Long Journey Ventures
Family Fund
Opal Ventures
Marketing
About the role
TL;DR
Own the full marketing function at Superpower, from brand to media buying.
- •You will own the full marketing function at Superpower
- •from brand and storytelling to media buying, lifecycle, and conversion.
- •Key Responsibilities Co-own Superpower's brand strategy
- •voice, visual identity, messaging architecture, and market positioning Develop and protect brand guidelines across every channel and touchpoint Craft the narratives that make Superpower the category-defining company in preventive health Build and optimize high-converting landing pages that are on-brand, clear, and designed to move visitors to members Architect marketing campaigns that work at scale
- •product launches, seasonal pushes, partnerships, and moments that put Superpower in front of new audiences Requirements Ran marketing budgets over tens of millions Scaled a DTC brand to over $100m in revenue, ideally from $500m Demonstrated ability to build and lead high-performing marketing teams
Required skills
Brand MarketingContent MarketingDigital MarketingPerformance MarketingMarketing AnalyticsGrowth MarketingStrategic Planning
Domain expertise
healthcare