Product Marketing Manager, Hay Day
SupercellMobile Game company
Helsinki, FinlandManager
Index Ventures
IVP
Atomico
London Venture Partners
Initial Capital
Accel Partners
Marketing
About the role
TL;DR
Lead Go-To-Market strategy and execution for Hay Day, driving player engagement and commercial success.
- •Hay Day is seeking a Product Marketing Manager to lead Go-To-Market strategy and execution for its iconic mobile farming game.
- •You will bridge product development, live ops, creative, and community to drive player engagement and commercial success.
- •Key Responsibilities Drive end-to-end GTM strategy for game updates and feature drops.
- •Lead creative campaign delivery, including trailers and visual assets.
- •Explore growth channels with UA, including CTV and influencer integrations.
- •Execute in-game and channel communications, including ASO and D2C.
- •Amplify reach via community engagement and creator collaborations.
- •Requirements 5+ years of Product Marketing experience in mobile gaming or live-service consumer products.
- •Proven GTM execution track record from concept to launch.
- •Sharp creative instincts and ability to provide feedback on marketing assets.
- •Understanding of performance marketing mechanics and multi-channel campaigns.
- •Data and hypothesis-driven mindset with experience in campaign analysis.
Required skills
Product MarketingGo-to-MarketCommunity ManagementPerformance MarketingProduct Management
Domain expertise
gaming
Tech stack
Product ManagementGo-to-MarketCommunity ManagementPerformance Marketing