Senior Manager, Performance Marketing
AirwallexPayments company
Singapore, SingaporeManager
Addition
T. Rowe Price
Activant
Lingotto
Robinhood Ventures
TIAA Ventures
Marketing
About the role
TL;DR
Lead global performance marketing strategy for customer acquisition and revenue growth.
- •Airwallex is seeking a Senior Manager, Global Performance Marketing Strategy to lead the development and execution of global performance marketing strategies that drive customer acquisition, revenue growth, and efficiency across all regions.
- •This role will partner closely with regional marketing, product marketing, analytics, and revenue teams to design scalable frameworks and investment strategies.
- •Key Responsibilities Develop and operationalize global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
- •Partner with regional teams to localize global frameworks into market-specific plans.
- •Develop channel mix strategy, investment allocation models, and measurement frameworks.
- •Lead quarterly planning cycles, including budget forecasting and scenario modeling.
- •Collaborate with the global execution team on campaign execution and optimization.
- •Requirements 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of global acquisition programs.
- •Proven success driving measurable pipeline growth and improving marketing efficiency.
- •Hands-on understanding of SFDC, Salesforce, and building Looker tables.
- •Expertise in paid search, paid social, display, and emerging channels.
- •Strong analytical acumen with experience in advanced measurement, attribution, and experimentation frameworks.
Required skills
Performance MarketingSEMSalesforceLookerA/B TestingGo-to-MarketB2B Sales
Nice-to-have skills
MarketoHubSpotTableau
Domain expertise
fintech
Tech stack
LookerSalesforceGA4Google Analytics