Regional Marketing Manager
SonarSourceStatic Code company
Singapore, SingaporeManager
General Catalyst
Insight Partners
Advent International
Permira
Fongit
Marketing
About the role
TL;DR
Drive regional demand generation and marketing programs across APJ, focusing on localization and pipeline growth.
- •Sonar is seeking a Regional Marketing Manager to scale marketing efforts across the Asia-Pacific & Japan region.
- •This role will focus on driving demand generation and supporting field marketing initiatives.
- •Key Responsibilities Own regional demand generation programs including webinars, content syndication, and account-based programs.
- •Coordinate with performance marketing agencies and central teams for regional paid campaigns.
- •Support the Field Marketing Manager in delivering regional events and programs.
- •Lead localization of web pages and sales enablement materials, prioritizing Japanese.
- •Optimize regional web and search presence, partnering with SEO and content teams.
- •Requirements 5+ years of experience in demand generation and field or integrated marketing, preferably in APJ.
- •Proven track record of planning demand gen programs and coordinating paid campaigns.
- •Strong understanding of APJ market dynamics, cultural nuances, and business practices.
- •Experience coordinating localization of web and enablement content, ideally including Japanese.
- •Strong analytical skills for optimizing spend, tracking pipeline, and reporting on ROI.
Required skills
Demand GenerationPerformance MarketingSEOSEMContent MarketingSalesforce
Domain expertise
developer-toolsaiproductivity
Tech stack
SEOSEMSalesforce