Head of Product Marketing
SendcloudE-commerce Shipping company
Eindhoven, Netherlands€90,000+Director
SoftBank Vision Fund 2
L Catterton
HPE Growth
BOM
TIIN Capital
Earlybird
Marketing
About the role
TL;DR
Lead product marketing, pricing, go-to-market, and customer lifecycle to drive growth.
- •As Head of Product Marketing at Sendcloud, you will define how our products reach the market, how customers realize their full value, and how we use AI and data to do both at scale.
- •This is a rare opportunity to own positioning, pricing, go-to-market, and customer lifecycle under one roof.
- •Key Responsibilities Define and own Sendcloud's positioning, messaging, and value propositions.
- •Lead go-to-market strategy and execution for new products, features, and strategic initiatives.
- •Own pricing and packaging, ensuring commercial offering reflects customer value and drives revenue growth.
- •Build and run customer marketing programmes that increase adoption, drive expansion, and reduce churn.
- •Requirements 8+ years of experience in Product Marketing, Customer Marketing or a related B2B SaaS discipline.
- •Proven track record leading product positioning, go-to-market execution, pricing, packaging, and customer growth initiatives.
- •Experience building and developing high-performing marketing teams.
- •Strong understanding of SaaS growth models, customer lifecycle marketing, and product-led growth principles.
Required skills
Product MarketingGo-to-MarketProduct StrategyCustomer Success
Nice-to-have skills
Product-Led Growth
Domain expertise
logisticsecommerce
Benefits & perks
8% holiday allowance, management bonus, €2,000 learning budget, Courses, certifications & conferences, Growth in an international team, 28 days of paid vacations per year, Extra day off on your birthday, Swap public holidays for meaningful ones, 4 weeks fully paid sabbatical every 3 years, Flexible hybrid model (3+ days/week in office), €500 home office budget, Company gym, Free lunch every Monday, Fresh fruit, Barista coffee, Monthly commuting allowance, Pension scheme, Employee discount programs, Dog-friendly office, After-hours drinks at the Sendcloud Bar
Tech stack
Product StrategyGo-to-Market
