Creator Strategy & Growth Manager
ScopelyMobile Gaming company
Barcelona, SpainManager
New Enterprise Associates
Anthem Venture Partners
The Chernin Group
Greycroft Venture Partners
Evolution Media
Revolution Growth
MarketingNew
About the role
TL;DR
Manage influencer marketing operations and strategy to drive measurable impact for game titles.
- •Scopely is seeking a Creator Strategy and Growth Manager to join their Barcelona studio hub.
- •This role will focus on shaping and running influencer marketing initiatives to drive measurable impact for game titles.
- •Key Responsibilities Manage influencer marketing operations, including creator selection, content briefs, and campaign execution across platforms like YouTube, Meta, TikTok, and Twitch.
- •Own agency relationships, including rate negotiation and day-to-day issue resolution.
- •Track campaign performance using MMPs and dashboarding tools, and deliver regular reporting.
- •Support influencer marketing strategy development and translate it into operational plans.
- •Manage vendor operations, including onboarding new creators and agencies.
- •Requirements Bachelor's degree in Marketing, Business, or a related field.
- •Experience in influencer marketing, creator marketing, or a related discipline, ideally in gaming.
- •Strong knowledge of CPM/rate benchmarks and negotiation experience with talent agencies.
- •Comfort owning operational details alongside strategy.
- •Strong analytical and communication skills.
Required skills
Performance MarketingBrand MarketingContent MarketingSocial Media MarketingCommunity ManagementExcelLooker
Domain expertise
gamingmartech
Tech stack
LookerExcel