Field Marketing Manager ASEAN
DataikuEnterprise AI company
Singapore, SingaporeManager
FirstMark Capital
Battery Ventures
ICONIQ Capital
CapitalG
Serena Capital
Alven Capital
MarketingNew
About the role
TL;DR
Lead field marketing strategy and execution for Dataiku in the ASEAN region.
- •As the Field Marketing Manager
- •ASEAN, you will lead the development and execution of strategic marketing initiatives that drive pipeline growth, increase brand awareness, and establish Dataiku's influence within the ASEAN region.
- •You will work closely with our sales team and global marketing functions to align regional efforts with overarching business objectives.
- •Key Responsibilities Develop and execute the field marketing strategy for the ASEAN region.
- •Manage regional events, including tradeshows, conferences, and webinars.
- •Design and implement multi-channel marketing campaigns, including digital, email, and content marketing.
- •Develop localized content and manage PR and analyst relations.
- •Manage the regional marketing budget and track expenditures.
- •Requirements Bachelor’s degree in Marketing, Business, or a related field. 10-15+ years of experience in B2B SaaS field marketing, preferably in the technology sector.
- •Strong understanding of the ASEAN market, including cultural nuances.
- •Proven track record in developing marketing strategies and executing successful campaigns and events in ASEAN.
- •Proficiency in digital martech tools and platforms such as Google Suite, HubSpot, Salesforce, Social Sprout, PathFactory, Creatopy, and Tableau.
Required skills
HubSpotSalesforceTableauExcelPowerPointDemand GenerationContent MarketingDigital MarketingBrand MarketingCommunity ManagementSocial Media MarketingMarketing AnalyticsProject Management
Domain expertise
martechai
Tech stack
HubSpotSalesforceTableauExcelPowerPoint
