About the role
TL;DR
Senior PPC Manager to own paid search for D2C subscription products across Google and Bing.
- •Ruby Labs is seeking a Senior PPC Manager to lead paid search efforts for a D2C subscription product, managing campaigns across ~200 countries and 30+ languages on Google Ads and Microsoft Advertising.
- •The role focuses on driving daily conversions and cohort ROI.
- •Key Responsibilities Own account architecture, campaign structure, and naming conventions.
- •Manage keyword universe, segmentation, and expansion.
- •Manage monthly budgets with accountability for CPA and ROAS.
- •Define and execute A/B testing roadmaps.
- •Build and maintain dashboards and performance reports.
- •Requirements 3+ years managing paid search campaigns on Google Ads.
- •Personally owned budgets of $500K+/month.
- •Built and maintained keyword systems at scale.
- •Hands-on experience with Smart Bidding, Performance Max, and manual bidding.
- •Actively uses AI tools (ChatGPT, Claude, Gemini) in daily workflow.
- •Has built processes from scratch.
- •Working proficiency in English (B2+).
Required skills
SEMOpenAI APIAnthropic APIA/B TestingPerformance Marketing
Nice-to-have skills
Product ManagementGrowth Marketing
Benefits & perks
Remote work environment, Competitive salary + monthly KPI bonus, Unlimited vacation, Any equipment you need, provided by the company
Tech stack
OpenAI APIAnthropic API