About the role
TL;DR
Build and scale paid social channels, starting with Meta, to drive profitable growth.
- •Ruby Labs is seeking a Performance Marketing Manager to build and scale their paid social channel, starting with Meta (Facebook & Instagram).
- •This is a hands-on role focused on driving growth through paid acquisition.
- •Key Responsibilities Own Meta paid social end to end: strategy, campaign builds, budget allocation, optimization, and scaling.
- •Hit performance targets for CPA and ROAS, managing spend efficiently.
- •Drive the creative engine by briefing, testing, and iterating on ad creative.
- •Run a disciplined testing program across creative, audiences, and offers.
- •Build reporting and feedback loops, surfacing insights to the growth team.
- •Requirements 3+ years managing paid social campaigns with direct ownership of budget and performance.
- •Deep, hands-on expertise in Meta Ads Manager (campaign structure, Advantage+, audience strategy, pixel/Conversions API).
- •A genuinely performance-driven mindset, comfortable making data-driven decisions.
- •Strong creative instincts and ability to brief and direct creative.
- •Analytical fluency and comfort with reporting tools and dashboards.
Required skills
Performance MarketingA/B TestingSEM
Nice-to-have skills
SQL
Domain expertise
productivityadtech
Benefits & perks
Remote Work Environment, Unlimited PTO, Paid National Holidays, Company-provided MacBook, Flexible Independent Contractor Agreement
Tech stack
Google AnalyticsGA4Looker StudioSQL