Senior Manager, Brand Experiences
GlossierBeauty company
New York, United States$106,000.00 - $138,000.00Manager
IVP
Sequoia Capital
Index Ventures
Andreessen Horowitz
8-Bit Capital
American Express Ventures
MarketingNew
About the role
TL;DR
Lead brand experiences in Glossier's NY flagship, driving cultural relevance and community engagement.
- •As the Brand Experience Lead, you will be part cultural programmer, part community builder, and part producer.
- •This person will define what Glossier means in New York
- •making our flagship a place where culture happens, not just where it is reflected.
- •Key Responsibilities Ideate and deliver in-store activations, events, and experiences that deepen community, drive cultural relevance, and give people a reason to show up, not just shop.
- •Partner closely with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to ensure a cohesive approach to experiential strategy.
- •Build an always-on programming strategy that transforms the NY flagship into a cultural hub.
- •Conceptualize and execute activations that bring the brand to life in-store, ensuring thoughtful guest experience and strong brand storytelling.
- •Cultivate and nurture community on the ground, building authentic relationships with local creators, organizations, and cultural communities across NY.
- •Requirements 6-8 years of experience in experiential marketing, events, brand partnerships, or community
- •preferably within beauty, fashion, lifestyle, or culture-driven industries.
- •Exceptional taste level and cultural intuition.
- •Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component.
- •Deep connectivity within New York culture, with existing relationships across creative communities.
- •Resourceful builder who can move fluidly between big-picture cultural strategy and hands-on execution.
Required skills
Brand MarketingCommunity ManagementProject Management
Nice-to-have skills
Digital Marketing
Domain expertise
retail
Benefits & perks
medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave
