About the role
TL;DR
Content Marketing Manager to lead enterprise marketing initiatives and develop high-performing content assets.
- •Coursera is seeking a strategic Content Marketing Manager to lead enterprise marketing initiatives.
- •This role involves developing high-performing content assets tailored to specific audiences and buyers across various formats.
- •Key Responsibilities Conceptualize and define content marketing assets aligned with goals and target personas.
- •Author and edit content, ensuring consistency with Coursera's messaging, style, voice, and tone.
- •Create a wide range of content assets including data reports, e-books, videos, articles, webinars, and webpages.
- •Partner with cross-functional teams including product marketing, demand generation, and sales to align on content topics.
- •Support quarterly editorial calendar planning for content marketing.
- •Requirements 5+ years of experience in content marketing, preferably in a B2B/enterprise environment.
- •Strong writing skills with a demonstrated history of producing various content formats.
- •Experience using AI-powered tools to improve efficiency and scale content production.
- •Understanding of SEO/AIO/GEO content creation best practices.
- •Experience managing multiple projects and driving alignment with stakeholders.
Required skills
Content MarketingB2B SalesSEOProject ManagementMarketoGreenhouse
Nice-to-have skills
Product MarketingDemand GenerationSalesProduct Management
Domain expertise
edtechai
Benefits & perks
Health and wellness benefits, Bonus, RSU equity programs
Tech stack
PythonJavaScriptHTMLCSSExcelPowerPointGoogle AnalyticsGA4MarketoGreenhouse