About the role
TL;DR
Drive top-of-funnel growth by optimizing web funnels for user registration and payment.
- •Ruby Labs is seeking a highly experienced CRO & Growth Manager for one of its portfolio projects.
- •The role focuses on driving top-of-funnel growth by optimizing web funnels for user registration and payment, with a strong emphasis on iGaming projects.
- •Key Responsibilities Define and implement hypotheses to improve conversion rate (CR) and lifetime value (LTV).
- •Analyze data to propose strategies for customer acquisition efficiency and improved CPA.
- •Run a robust testing roadmap to meet and exceed quarterly KPIs.
- •Collaborate with designers, developers, and stakeholders to execute optimization strategies.
- •Lead the entire growth process, taking ownership of results from hypothesis to evaluation.
- •Requirements 4+ years of proven experience with web funnel optimization in a B2C environment. 3+ years of experience in the online casino / iGaming space.
- •Ability to define, run, and analyze A/B tests for web-based funnels.
- •Experience leading growth initiatives focused on improving CR, LTV, and other performance metrics.
- •Strong collaboration skills with cross-functional teams.
Required skills
Growth MarketingA/B TestingSQLProduct ManagementAgilePythonJavaScriptRuby on Rails
Nice-to-have skills
CI/CD
Domain expertise
gaming
Benefits & perks
Remote Work Environment, Unlimited PTO, Paid National Holidays, Company-provided MacBook, Flexible Independent Contractor Agreement
Tech stack
Ruby on RailsJavaScriptPythonSQLA/B TestingGoogle AnalyticsGA4JiraConfluenceGitLinuxAgile