Customer Marketing Manager
FilevineLegal Case company
United StatesManager
Insight Partners
Accel
Halo Fund
Meritech
Stepstone
Album Ventures
MarketingNew
About the role
TL;DR
Drive customer advocacy and expansion strategies for a Legal AI company.
- •Filevine is seeking a Customer Marketing Manager to own the narrative of customer success and drive advocacy.
- •This role will nurture and scale the customer base, transforming users into lifelong advocates and activating expansion strategies.
- •Key Responsibilities Build and scale a world-class customer reference program.
- •Interview customers to write compelling, ROI-driven case studies, video scripts, and testimonials.
- •Design and execute customer adoption campaigns to increase platform utilization and lifetime value.
- •Develop customer-facing collateral and release communications.
- •Requirements 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS.
- •Exceptional storytelling and writing skills, with a proven track record of drafting compelling case studies and content.
- •Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and Marketing teams.
- •Experience executing multi-stage email campaigns within marketing automation platforms like HubSpot.
Required skills
Product MarketingContent MarketingHubSpotCustomer SuccessAccount Management
Domain expertise
legaltechaiproductivity
Tech stack
HubSpot