Performance Marketing Lead (Google & Microsoft Ads)
Ruby LabsConsumer AI company
UkraineLead
MarketingNew
About the role
TL;DR
Lead and scale Google & Microsoft Ads performance marketing for a consumer product portfolio.
- •Ruby Labs is seeking a Performance Marketing Lead to own and scale advertising across their portfolio using Google and Microsoft Ads.
- •This player-coach role involves hands-on execution, team development, and strategic oversight of paid acquisition efforts.
- •Key Responsibilities Scale profitable spend across multiple brands, geos, languages, and funnels.
- •Manage CPA, ROAS, CAC, and payback against real revenue data.
- •Conduct regular account audits to identify gaps and opportunities.
- •Coach and develop acquisition managers working on Google and Microsoft Ads.
- •Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA.
- •Requirements 7+ years of hands-on paid search experience.
- •Experience coaching, leading, hiring, and evaluating Google Ads specialists.
- •Direct ownership of large Google Ads budgets ($5M+ per month hands-on).
- •Strong Search, Performance Max, Demand Gen, and YouTube experience.
- •Microsoft Ads experience.
Required skills
Performance MarketingSEMDemand GenerationCoachingAccount Management
Nice-to-have skills
SQL
Benefits & perks
Remote Work Environment, Unlimited PTO, Paid National Holidays, Company-provided MacBook, Flexible Independent Contractor Agreement
Tech stack
Demand GenerationAnthropic API