About the role
TL;DR
Lead and scale paid social advertising across multiple brands and platforms.
- •Ruby Labs is seeking a Performance Marketing Lead to spearhead and scale paid social advertising across its diverse consumer product portfolio.
- •This senior player-coach role involves hands-on execution, team development, and strategic oversight of social ad campaigns.
- •Key Responsibilities Scale profitable spend across multiple brands, geos, languages, and funnels.
- •Coach, train, and develop acquisition managers working across paid social platforms.
- •Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA.
- •Own social platform policy and compliance across all Ruby Labs brands.
- •Own the social acquisition knowledge base inside Claude, including playbooks and workflows.
- •Requirements 7+ years of hands-on paid social experience.
- •Experience coaching, leading, hiring, and evaluating paid social specialists.
- •Direct ownership of large paid social budgets, ideally $5M+ per month hands-on.
- •Strong experience with Meta Ads, Snapchat Ads, and TikTok Ads.
- •Deep social platform policy experience.
Required skills
Performance MarketingSocial Media Marketing
Nice-to-have skills
Anthropic API
Benefits & perks
Remote Work Environment, Unlimited PTO, Paid National Holidays, Company-provided MacBook, Flexible Independent Contractor Agreement
Tech stack
Anthropic API