Growth Marketing Manager Lead
RobloxUser-Generated Content company
San Mateo, United States$216,160 - $257,440 USDLead
Altimeter Capital
Dragoneer Investment Group
Andreessen Horowitz
Tencent
First Round Capital
Warner Music Group
MarketingNew
About the role
TL;DR
Lead growth marketing initiatives to scale Roblox's global user acquisition and engagement.
- •Roblox is building the future of human connection through play.
- •As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox.
- •Key Responsibilities Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs.
- •Manage and optimize multimillion-dollar marketing investments across ad platforms.
- •Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers.
- •Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization.
- •Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth.
- •Requirements 12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company.
- •Advanced SQL proficiency and experience working directly with large datasets.
- •Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling.
- •Exceptional cross-functional collaboration and stakeholder management skills.
- •Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness.
Required skills
Growth MarketingSQLPerformance MarketingProduct-Led GrowthMarketing Analytics
Domain expertise
gaming
Tech stack
SQL
