Director, Consumer Insights
Resident Home LLCDirect-to-Consumer (D2C) company
United States$150,000 - $180,000Director
645 Ventures
Arkin Capital
Baron Capital
Conductive Ventures
Data Point Capital
Ion Crossover Partners
ProductNew
About the role
TL;DR
Build and own Ashley's consumer insights capability, driving data-informed decisions across product, marketing, and retail.
- •Ashley Furniture is seeking a Director, Consumer Insights to build a modern insights capability that brings the voice of the consumer into decisions shaping Ashley's products and growth.
- •This role will own the insights operating model, custom research roadmap, and decision-ready synthesis across Ashley's priorities.
- •Key Responsibilities Establish Ashley's insights capability as a practical force in product, marketing, retail, and customer experience decisions.
- •Design and manage learning plans and custom research initiatives, translating ambiguous business questions into clear research objectives.
- •Synthesize research data, customer feedback, and business inputs to develop implications for decision-ready presentations.
- •Build relationships across functions by demonstrating the practical value and business impact of insights.
- •Own Ashley's insights repository and knowledge hub, including searchable findings and reusable learnings.
- •Requirements 8+ years in consumer/customer insights, market research, UX research, strategy, product marketing, or customer experience; director-level experience preferred.
- •Proven experience designing and executing custom research and synthesizing multi-source data into insight storytelling.
- •Ability to connect consumer, customer, retail, and marketplace signals to product strategy and growth priorities.
- •Fluency with AI-enabled research and knowledge management tools.
- •Comfortable operating with incomplete inputs and limited resources while maintaining research discipline.
Required skills
User ResearchProduct ManagementMarket AnalysisSQLExcelPowerPointGoogle AnalyticsGA4Looker Studio
Nice-to-have skills
Customer Success
Domain expertise
retailecommerce
Benefits & perks
Health, Vision & Dental Insurance, HSA company contributions, 401K with company match component, Take what you need Paid Time Off, Wellness benefits, WFH office and cell phone/internet stipend, A FREE MATTRESS plus an awesome Friends and Family discount!
Tech stack
PythonSQLExcelPowerPointGoogle AnalyticsGA4Looker Studio