Segment Marketing Manager
RelayBusiness Banking company
Toronto, Canada$117,000 - $143,000 CADManager
Bain Capital Ventures
Better Tomorrow Ventures
Garage Capital
Tapestry
Industry Ventures
Entrée Capital
Marketing
About the role
TL;DR
Manage end-to-end segment marketing campaigns to drive demand generation.
- •Relay is seeking a Segment Marketing Manager to own the end-to-end strategy and execution of targeted marketing campaigns for core business verticals.
- •This role is crucial for expanding Relay's demand generation efforts by creating coordinated, multi-channel motions within specific market segments.
- •Key Responsibilities Own the end-to-end campaign framework and launch for core verticals.
- •Build and run the evergreen calendar for each vertical, managing activations like webinars and events.
- •Orchestrate across marketing teams (content, brand, performance, etc.) to align on audience and messaging.
- •Identify and test new platforms and channels to reach vertical audiences at scale.
- •Partner with Brand, Web, and Lifecycle teams to optimize conversion moments.
- •Requirements 3-6 years of experience in B2B demand generation or integrated campaign management.
- •Proven ability to act as a quarterback, translating strategy into coordinated plans across multiple teams.
- •Strong cross-functional partnership skills with brand, performance, product marketing, sales, and RevOps.
- •Detail-oriented mindset with the ability to manage multiple parallel work streams.
- •Comfortable building from scratch and using data to shape campaigns.
Required skills
Demand GenerationB2B SalesProject ManagementCross-functional Leadership
Nice-to-have skills
Product MarketingBrand MarketingContent MarketingPerformance MarketingCRMSalesforceHubSpot
Domain expertise
fintechproductivity
Tech stack
NotionSlackGoogle AnalyticsGA4ExcelPowerPoint
