Product Marketing Manager
ForterFraud Prevention company
New York, United States$128,000 - $158,000 annuallyManager
Bessemer Venture Partners
Tiger Global
Third Point Ventures
Adage Capital Management
Sequoia Capital Israel
Marketing
About the role
TL;DR
Own product positioning, messaging, content, and enablement for sales and marketing.
- •We are looking for a Product Marketing Manager to join our Market Strategy team.
- •In this role, you will own how we position our product to the market and turn that positioning into the content and enablement that helps Sales and Marketing win.
- •Key Responsibilities Own positioning and messaging for each ideal customer profile (ICP) and persona.
- •Build sales and customer success playbooks.
- •Own the content that carries our story to market.
- •Partner on customer marketing and expansion campaigns.
- •Build feedback loops from Sales, CS, and customers back into positioning.
- •Requirements Deep empathy for customers and ability to adapt communication.
- •Leverage AI tools for efficiency and scale.
- •Proven ability to build strong relationships across Sales, Product, and Marketing stakeholders.
- •Self-starter with a positive attitude and willingness to get the job done.
- •Genuine interest in customers and products.
- •Experience in product marketing within B2B SaaS or enterprise software.
Required skills
Product MarketingGo-to-MarketContent MarketingProduct StrategyCustomer DiscoveryCompetitive AnalysisProduct OperationsGrowth Strategy
Domain expertise
ecommercefintechdeveloper-toolsai
Benefits & perks
Competitive salary, Restricted Stock Units (RSUs), Matching 401K Plan, Comprehensive and generous health insurance, including vision and dental coverage, Home office allowance, Generous PTO policy, Half day Fridays
Tech stack
PythonJavaScriptSQLGitJiraConfluenceFigmaPostmanREST APIExcelPowerPointGoogle AnalyticsGA4WorkdayGreenhouseMarketo
