Growth Marketing Manager (Lifecycle)
PhantomCryptocurrency Wallet company
RemoteManager
Andreessen Horowitz
Paradigm
Sequoia Capital
Variant Fund
Jump Capital
Solana Ventures
Marketing
About the role
TL;DR
Manage lifecycle marketing for trading products to drive retention and engagement.
- •Phantom is seeking a founding Growth Marketing Manager to own and optimize the retention and engagement journey for their trading products.
- •You will design and execute data-driven campaigns to increase user engagement and revenue.
- •Key Responsibilities Drive retention and engagement marketing strategy across push, email, and in-app channels for Trading products.
- •Build and execute complex CRM campaigns and automations to drive revenue and user engagement.
- •Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product.
- •Partner with Product teams to build out holistic lifecycle strategies for predictions, spot trading, and perpetual futures.
- •Requirements 3-6 years of experience building lifecycle/CRM programs from strategy-to-execution.
- •Extensive experience building and executing complex CRM campaigns.
- •Experience with CRM tools such as Braze.
- •Strong skills in analytic tools and knowledge of experimentation principles.
Required skills
Growth MarketingSQLA/B TestingProduct Marketing
Domain expertise
fintechcrypto
Tech stack
PythonJavaScriptSQLAWSGoogle AnalyticsGA4Git
