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Sr. Customer Engagement Marketing Manager (Canada)
PointClickCareEHR for company
Mississauga, CanadaManager
Dragoneer Investment Group
Hellman & Friedman
JMI Equity
Marketing
About the role
TL;DR
Develop and execute customer engagement strategies, fostering community and advocacy for a health tech company.
- •PointClickCare is seeking a Sr.
- •Customer Engagement Marketing Manager for Canada to develop and execute strategies that foster customer engagement and advocacy.
- •This role is crucial in shaping the future of healthcare technology through AI-driven innovation.
- •Key Responsibilities Develop and execute strategic customer engagement programs, including nurture programs and online community best practices.
- •Collaborate with web developers on platform software and technical aspects, developing a roadmap for technology requirements.
- •Build relationships and influence stakeholders across various teams to drive engagement strategy and amplify campaigns.
- •Drive active community participation, manage content, and moderate conversations to foster customer champions.
- •Analyze program data, provide insights, and make recommendations to optimize performance and reduce churn.
- •Requirements 6+ years of B2B marketing experience in SaaS/Healthcare with proven success in Online Community administration and user group management.
- •Strong strategic problem-solving abilities and thought leadership for cross-functional teams.
- •Ability to prioritize, maintain urgency, and focus on KPIs and success metrics.
- •Requires strategic thinking, relationship-building, flexibility, exceptional communication, and a highly collaborative spirit.
Required skills
Content MarketingCommunity ManagementStrategic Planning
Nice-to-have skills
Product MarketingDemand GenerationCRMEmail Marketing
Domain expertise
healthtech
