Senior Demand Gen Manager
PaytientHealthcare Payments company
United StatesSenior
Felicis Ventures
Mercato Partners Traverse Fund
Bertelsmann Investments
Lightbank
Box Group
Lachy Groom
Marketing
About the role
TL;DR
Drive pipeline growth by architecting and executing integrated demand generation strategies.
- •We are seeking a Senior Demand Gen Manager to accelerate pipeline growth by uniting brand awareness, content, and demand generation into a singular revenue machine.
- •This role will own tactical execution of digital lead generation while building processes and infrastructure to scale growth across a multi-channel marketing mix.
- •Key Responsibilities Lead the "Brand-to-Demand" continuum, architecting end-to-end strategies from brand narrative to conversion tactics.
- •Develop and implement an aggressive, multi-channel demand generation strategy and execution plan (paid media, email, social, webinars, events).
- •Hands-on manage digital campaigns with precision, implementing A/B testing and real-time adjustments to maximize lead quality and ROI.
- •Develop content that addresses "broker/HR education" hurdles and partner with leadership to define "anchor" pieces for market influence.
- •Identify and apply AI and automation tools to improve productivity and optimize campaign performance.
- •Requirements 8-10+ years of progressive B2B marketing experience in a high-growth environment, with deep expertise in B2B Healthcare or adjacent HR/employer benefits markets strongly preferred.
- •Possess a builder mindset, capable of thinking big-picture while hands-on optimizing content and campaigns.
- •Ability to simplify complex healthcare/financial concepts into compelling stories for C-suite executives and skeptical buyers.
- •Strong analytical rigor, using data to challenge assumptions and drive better outcomes.
- •Agility and resourcefulness in fast-paced, resource-constrained environments, with deep expertise in marketing automation (HubSpot/Marketo), CRM systems, and digital advertising platforms (Google Ads, LinkedIn Ads).
Required skills
Demand GenerationGrowth MarketingB2B SalesHubSpotMarketoContent MarketingDigital MarketingMarketing AnalyticsCRMProduct Marketing
Nice-to-have skills
PythonJavaScriptSQL
Domain expertise
healthtech
Benefits & perks
Medical, dental and vision insurance, $4,400 annual HSA contribution, Paytient Health Payment Account (HPA), Monthly lifestyle spending stipend, Five weeks of annual PTO, Week-long fully paid 'summer break' for all employees!, Ten weeks of bonding leave for new parents, Two weeks of caregiver leave, Employer paid short-term and long-term disability, 401k plan access with a 4% employer match, Stock options in Paytient
Tech stack
HubSpotMarketoPythonJavaScriptSQLGitLinuxJiraConfluenceGoogle AnalyticsGA4Looker Studio
