Senior B2B Integrated Marketing Manager
PaytientHealthcare Payments company
United StatesSenior
Felicis Ventures
Mercato Partners Traverse Fund
Bertelsmann Investments
Lightbank
Box Group
Lachy Groom
Marketing
About the role
TL;DR
Drive pipeline growth through integrated marketing strategies and execution.
- •We are seeking a Senior B2B Integrated Marketing Manager, serving as both a strategic architect and an executional integrated marketing powerhouse who can accelerate our pipeline growth.
- •Key Responsibilities Lead the 'Brand-to-Demand' continuum, partnering with brand marketing, product marketing and sales to architect end-to-end strategies that align top-of-funnel brand narrative through bottom-of-funnel conversion tactics.
- •Develop and implement an aggressive, multi-channel demand generation strategy and execution plan (paid media, email, social, webinars, and events) that drives maximum engagement and conversion.
- •Act as the primary driver of execution, hands-on managing digital campaigns with precision.
- •Implement A/B testing frameworks and real-time adjustments to maximize lead quality and ROI.
- •Focus on full-funnel impact: pipeline volume, deal-stage progression, and revenue.
- •Develop the content ecosystem that solves for 'broker/HR education' hurdles, effectively moving prospects from skeptical observers to advocates.
- •Requirements Experience: 8-10+ years of progressive B2B marketing experience, with a proven track record of scaling marketing efforts in a high-growth environment.
- •Deep expertise in B2B Healthcare or adjacent HR or employer benefits markets is strongly preferred.
- •Builder Mindset: You possess the rare ability to think big-picture (market positioning, category creation) while remaining a hands-on builder and optimizer of content and campaigns.
- •Healthcare/Fintech Fluency: You can simplify complex healthcare/financial concepts into compelling, disruptive stories that persuade C-suite executives and skeptical buyers.
- •Analytical Rigor: You are as comfortable with a creative brief as you are with a CRM report.
- •You use data to challenge assumptions and drive better outcomes.
- •Agility & Resourcefulness: You thrive in fast-paced, resource-constrained environments, with deep expertise in marketing automation (HubSpot/Marketo), CRM systems, and digital advertising platforms (Google Ads, LinkedIn Ads).
Required skills
Growth MarketingDemand GenerationContent MarketingDigital MarketingA/B TestingMarketing Analytics
Domain expertise
fintechhealthcare
Benefits & perks
Medical, dental and vision insurance, $4,400 annual HSA contribution, Paytient Health Payment Account (HPA), Monthly lifestyle spending stipend, Five weeks of annual PTO, Week-long fully paid 'summer break' for all employees!, Ten weeks of bonding leave for new parents, Two weeks of caregiver leave, Employer paid short-term and long-term disability, 401k plan access with a 4% employer match, Stock options in Paytient