Senior Media Specialist
NubankDigital Banking company
Miami, United StatesSenior
Sequoia Capital
DST Global
Founders Fund
Citi
Goldman Sachs
Elizabeth Martinez de Marcano
MarketingNew
About the role
TL;DR
Drive Nu's paid media strategy in the US, building measurement infrastructure and full-funnel plans.
- •As the Senior Media Specialist
- •Marketing (US), you will drive Nu's paid media strategy in the US, translating business goals into full-funnel media plans across digital and offline channels, and helping build the measurement infrastructure needed to prove what's working.
- •Key Responsibilities Propose, build, implement, optimize, and measure paid media strategies across digital and offline channels.
- •Set up the foundational building blocks for US paid media: platform accounts, tracking, tagging, and reporting infrastructure.
- •Run a disciplined test-and-learn model to find efficient paths to growth.
- •Target and reach the mass affluent audience with precision.
- •Partner with Business Analytics and Finance to build the first paid media measurement models for the US.
- •Requirements 6–9 years in paid media or performance marketing, including hands-on ownership of multi-channel campaigns.
- •Deep hands-on experience across digital platforms (Google, Meta, TikTok, programmatic/DSPs) and offline channels.
- •Experience planning and executing media at national, regional, and state/city levels in the US.
- •Fluent or native English required.
- •Portuguese and/or Spanish preferred.
Required skills
Performance MarketingSQLExcelGoogle AnalyticsGA4PythonJavaScript
Domain expertise
fintech
Benefits & perks
Opportunity of earning equity at Nu, Medical Insurance, Dental and Vision Insurance, Life Insurance and AD&D, Extended maternity and paternity leaves, Nucleo - Our learning platform of courses, NuLanguage - Our language learning program, NuCare - Our mental health and wellness assistance program, 401K, Saving Plans - Health Saving Account and Flexible Spending Account, Work-from-home Allowance, Relocation Assistance Package, if applicable.
Tech stack
Google AnalyticsGA4PythonJavaScriptSQLExcelPowerPoint
