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Head of Growth Marketing (EMEA)

OmniBusiness Intelligence company
Dublin, IrelandDirector
Marketing

About the role

TL;DR

Lead EMEA growth marketing strategy, budget, and pipeline generation for an AI analytics platform.

  • •About Omni Omni is the AI analytics platform that turns company data into a trusted source of truth for AI.
  • •Built on a semantic model, Omni gives teams a governed context graph, so everyone gets the same trusted answer.
  • •Ask in plain English, refine in workbooks, or bring your data into tools like Claude, ChatGPT, Cursor, and Slack.
  • •Our team has spent decades building data platforms, and we started Omni to fix problems we saw firsthand.
  • •Today, we help customers like Condé Nast, BambooHR, and Synthesia get better answers from their data.
  • •We're headquartered in San Francisco and have raised $217M from top investors including ICONIQ, Theory Ventures, and Redpoint Ventures.
  • •Our latest $120M Series C valued us at $1.5B.
  • •If you like helping people get more from their data, come build with us.
  • •We’d love to hear from you.
  • •The Role We're looking for a Head of Growth Marketing, EMEA to build and run the demand engine that generates pipeline across EMEA.
  • •You'll own the regional growth strategy, budget, and pipeline target, developing each market according to its stage.
  • •You'll lead a small team of growth marketers while building campaigns and programs yourself.
  • •You'll partner closely with EMEA sales leadership, BDRs, partnerships, and product marketing, and work with the Global Events team on flagship regional events.
  • •This role reports to the Director, Global Growth.
  • •Responsibilities Own the EMEA pipeline target.
  • •Set the regional growth strategy and plan against a pipeline number.
  • •Be accountable for marketing-sourced and influenced pipeline across every EMEA territory.
  • •Develop each market by its stage.
  • •Decide where to invest, where to test, and where to hold back across EMEA, and explain the tradeoffs to leadership.
  • •Run multi-channel programs hands-on.
  • •Plan and run localized campaigns, field events and executive dinners, conferences, ABM, partner co-marketing, and paid digital.
  • •Stay in the detail to make them work.
  • •Partner with EMEA sales leadership and BDRs.
  • •Agree territory priorities, target accounts, and ICP, and make sure programs turn into meetings and pipeline.
  • •Own and allocate the EMEA marketing budget.
  • •Forecast spend and expected return, track against actuals, and move money between channels and markets as results come in.
  • •Lead and develop the team.
  • •Manage and coach a small team of growth marketers, and set the planning cadences, reviews, and playbooks they work from, while staying hands-on in the work yourself.
  • •Measure and report on performance.
  • •Track results by channel and market, report to regional and global leadership, and turn what you learn into what the team runs next.
  • •About You 6+ years in B2B SaaS marketing, with most of that time in demand generation or growth roles where you built and ran campaigns yourself.
  • •A track record of owning a pipeline target across multiple EMEA markets, with numbers you can walk us through. 2+ years managing marketers directly, while still owning programs of your own.
  • •Hands-on experience across field and events, ABM, partner marketing, and paid digital.
  • •You have run these programs yourself, not only through agencies or a team.
  • •Experience owning a marketing budget, forecasting the pipeline it should return, and reallocating when actuals diverge.
  • •Strong working knowledge of CRM and marketing automation and pipeline attribution.
  • •You are comfortable building your own analysis.
  • •Experience influencing Director
  • •and executive-level stakeholders on contested decisions such as budget shifts, ICP, and territory focus.
  • •Ability to travel up to 25% of the time.
  • •Nice to Haves Experience marketing to data, analytics, or engineering buyers (BI, data infrastructure, or developer tools).
  • •Experience building a region or market from an early stage at a Series B–D startup.
  • •Professional working proficiency in French or German.
  • •Location This is a hybrid role based in Dublin, with 3 days per week in-office.
  • •Why Join Us Passionate, supportive team with extensive experience in the space (including founders from Looker and Stitch Data) all working together to win as a team Health insurance through Irish Life Cycle to work scheme Equity Flexible PTO Omni is an equal opportunity employer.
  • •We value diversity and encourage you to apply even if you don’t check every single box.
  • •Please, let us know if you need any reasonable accommodations during the interview process.
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Required skills

Growth MarketingDemand GenerationPipeline ManagementB2B SalesSalesforceHubSpotGoogle AnalyticsGA4

Nice-to-have skills

Product Marketing

Domain expertise

developer-toolsaiproductivity

Benefits & perks

Health insurance, Cycle to work scheme, Equity, Flexible PTO

Tech stack

SalesforceHubSpotExcelGoogle AnalyticsGA4

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