Director, Demand Generation
DeepgramSpeech Recognition company
RemoteDirector
In-Q-Tel
Madrona
Tiger Global Management
AVP
Alkeon
Wing Venture Capital
Marketing
About the role
TL;DR
Director of Demand Generation to build and execute pipeline generation strategies.
- •Company Overview Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale.
- •More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box.
- •Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency.
- •Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words.
- •There is no organization in the world that understands voice better than Deepgram.
- •Company Operating Rhythm At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance.
- •Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work.
- •We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here.
- •Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do.
- •Additionally, we move at the pace of AI.
- •Change is rapid, and you can expect your day-to-day work to evolve just as quickly.
- •This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5.
- •Team Overview Demand & Growth turns Deepgram's position as the voice AI leader into enterprise pipeline.
- •You'll report to the VP, Demand & Growth, alongside peers in Growth Marketing (self-serve), Events & Field Marketing, Digital Marketing (paid media), and Marketing Operations.
- •You set the campaign plan those teams build against and share one pipeline scorecard with them.
- •This is a hands-on leadership role: you'll build the integrated campaign, demand gen, and ABX function, starting with a senior integrated campaign manager, and create the playbook Deepgram uses to generate pipeline for years to come.
- •Key Goals Own the sales-led pipeline plan.
- •Set quarterly marketing-sourced and influenced targets with Sales leadership, build the program mix to hit them, and run a weekly pacing review with Sales that ends in decisions.
- •Run campaigns on one integrated model.
- •Every campaign gets one brief, one calendar, one scorecard and a named owner before launch.
- •Turn every Tier-1 product launch into a live pipeline campaign with Product Marketing.
- •Build always-on ABX for priority segments and named accounts, using launches, customer proof and competitive plays as reasons to engage.
- •Share one scorecard with Paid.
- •Set audiences, account lists and campaign priorities with Digital Marketing, and hold both teams to the same pipeline and cost-per-SQL targets.
- •Fix the handoff to Sales.
- •With SDR leadership and Marketing Ops, tighten funnel stage criteria, routing and speed-to-lead SLAs, and make campaign influence visible on every opportunity.
- •Bring stalled demand back.
- •Build re-engagement programs for stalled leads, closed-lost opportunities and event attendees, executed with Marketing Ops.
- •Turn partner co-marketing into pipeline.
- •Alongside Partner Marketing, build co-sell campaigns and MDF-funded programs with AWS, Twilio, NVIDIA and others, with closed-loop reporting.
- •Hire, coach and grow the campaign team, and own the single campaign calendar that Demand Gen, Product Marketing, Brand, Content, Events and Sales plan against.
- •Minimum Skills, Knowledge & Capabilities Has owned an enterprise pipeline number alongside Sales and can trace specific programs from first touch to closed-won, including the misses.
- •Builds ABM/ABX programs for enterprise buying committees, from technical evaluators to executive buyers, with measurable pipeline and revenue.
- •Diagnoses the full funnel with data: finds where conversion breaks between MQL, SAL, SQL, and close, and fixes the highest-leverage break first.
- •Knows CRM campaign structures, marketing automation, and attribution well enough to spot when pipeline isn't being counted.
- •Turns a positioning doc into one campaign story that holds across ads, email, landing pages, and SDR openers, and writes it without leaning on an agency.
- •Leads as a player-coach: hires and grows marketers while still writing briefs and pulling reports.
- •Operates AI-native: builds human+AI workflows for campaign planning, copy, list building, analysis, and reporting, and knows where judgment stays human.
- •Builds repeatable systems (campaign models, scorecards, playbooks) instead of re-running one-off programs.
- •Earns trust with Sales and SDR leaders and holds a shared number with peers you don't manage.
- •Preferred Qualifications (nice-to-have, not required) Typically 10+ years in B2B demand generation or integrated campaigns, including several years managing marketers, at a fast-growing technical company (cloud, data infrastructure, developer tools, security, or AI), or equivalent demonstrated experience.
- •Experience at an API-first or usage-based business, or marketing into regulated industries such as healthcare and financial services.
- •Ran hyperscaler or ISV co-marketing (AWS Marketplace, MDF) that produced tracked pipeline.
- •Hands-on with tools like Salesforce, HubSpot, Outreach, Dreamdata, 6sense or Demandbase, a BI tool such as Superset, and LinkedIn and Google Ads.
- •Ran integrated campaigns with an agency partner while keeping strategy ownership in-house.
- •Our Values Be You
- •bring your whole self and a different perspective; diverse viewpoints make our products better.
- •challenge the status quo, keep learning, and ask 'how might we?' instead of accepting limits.
- •push each other to do great work, treat feedback as a gift, and leave the drama out.
- •Do the Right Thing
- •act with integrity and candor, assume best intent, choose ethics over expediency.
- •weigh the high-leverage options, decide, and move; no analysis paralysis.
- •Put the Customer First
- •listen with empathy, understand their goals, and let their success drive ours.
- •We know the confidence gap and imposter syndrome can get in the way of meeting great candidates
- •so please don't hesitate to apply.
- •We'd love to hear from you.
- •Notice: We're aware of individuals impersonating Deepgram recruiters.
- •All legitimate Deepgram recruiting communication comes from an @deepgram.com email address.
- •If you've received a message claiming to be Deepgram, please forward it to [email protected].
Required skills
Demand GenerationSalesforceHubSpotAccount ManagementLead GenerationCRMMarketing AnalyticsGo-to-MarketStrategic Planning
Nice-to-have skills
Google AnalyticsGA4Looker StudioPythonJavaScriptSQL
Domain expertise
developer-toolsai
Tech stack
PythonJavaScriptSQLSalesforceHubSpotGoogle AnalyticsGA4Looker Studio