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Performance Marketing Manager, Display & CTV

NovigSports Prediction company
New York, United States$100K – $130KManager
Pantera Capital logo
Pantera Capital
Multicoin Capital logo
Multicoin Capital
Makers Fund
Edge Equity
Forerunner
Perceptive Ventures
Marketing

About the role

TL;DR

Manage Display & CTV acquisition strategy, build campaigns, and own scaling systems.

  • This is a unique opportunity to help shape Novig's Display & CTV acquisition strategy from an early stage.
  • As our Performance Marketing Manager, Display & CTV, you'll build campaigns your own way, test ideas without a rigid playbook, and own the systems that determine how well we scale.
  • Key Responsibilities Build and manage Display & CTV ad campaigns.
  • Own tracking end-to-end, including conversion events and CAPI/server-side integrations.
  • Focus on signal quality and conversion systems optimization.
  • Design and execute structured A/B tests for continuous iteration.
  • Pull growth levers to bring new sports fans into the product.
  • Requirements Hands-on experience operating within Display and CTV ad platforms.
  • Proven ability to build, launch, and scale campaigns independently.
  • Strong technical ownership of tracking and attribution systems.
  • Obsession with signal density and data quality for optimization.
  • Deep understanding of conversion optimization strategies across platforms.
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Required skills

Performance MarketingSEMA/B TestingGrowth MarketingMarketing AnalyticsCRMProduct Management

Domain expertise

fintechcrypto

Benefits & perks

equity, health insurance, dental insurance, vision insurance, 401(k), HSA, transit stipend, lunch stipend, dinner stipend

Tech stack

JavaScriptSQLPythonReactNode.jsAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanREST APIGoogle AnalyticsGA4Looker StudioExcelPowerPointA/B TestingProduct ManagementGrowth MarketingPerformance MarketingSEMSEOCRM

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