Product Marketing Lead
NivodaJewelry Marketplace company
RemoteLead
Headline
Abstract Ventures
Northzone
Avenir Growth Capital
Canaan Ventures
Marketing
About the role
TL;DR
Owns product positioning, messaging, and go-to-market strategies for a B2B diamond marketplace.
- •Nivoda is seeking a Product Marketing Lead to define and communicate the company's value proposition to independent jewelers.
- •This role will own positioning, messaging, and go-to-market strategies for new product launches.
- •Key Responsibilities Own Nivoda’s positioning and messaging.
- •Lead the go-to-market for product launches.
- •Build competitive intelligence to maintain a competitive edge.
- •Develop sales enablement materials for the sales team.
- •Shape pricing and packaging narratives.
- •Requirements 5+ years in product marketing, ideally at a B2B or marketplace company.
- •Exceptional writing and storytelling skills.
- •Strategic thinking for positioning and market segmentation.
- •Comfort with data and customer research.
- •Ability to work effectively across functions, especially with sales and product.
Required skills
Product MarketingGo-to-MarketCompetitive AnalysisProduct Management
Nice-to-have skills
B2B SalesProduct-Led Growth
Domain expertise
ecommerceretail
Benefits & perks
Flexible working hours, Remote work, Opportunities for growth and learning, Unlimited holiday allowance
Tech stack
Product ManagementGo-to-MarketCompetitive Analysis