Brand and Growth Marketing Associate
NeonCloud-native PostgreSQL company
New York, United StatesMid
Menlo Ventures
Founders Fund
General Catalyst
GGV Capital
Khosla Ventures
Snowflake Ventures
Marketing
About the role
TL;DR
Build Neon’s demand generation function from the ground up.
- •Neon is looking for a hands-on, analytical Brand and Growth Marketing Associate to help build Neon’s demand generation function from the ground up.
- •Key Responsibilities Campaign Execution: Plan, build, and run multi-channel demand gen campaigns targeting mobile game studios and publishers.
- •Funnel Analytics & Reporting: Track and report on lead volume, MQL → SQL conversion, and pipeline contribution by channel.
- •Lead Management & Sales Alignment: Own day-to-day operations in our marketing automation and CRM stack and maintain a tight feedback loop with BD on lead quality and handoffs.
- •Content-Driven Lead Generation: Partner with the team to turn Neon's existing assets into gated content and outbound campaigns that generate qualified interest.
- •Event Support: Coordinate logistics remotely for 2–4 annual industry events and executive dinners around major conferences.
- •Requirements 1-3 years’ experience in demand generation, growth marketing, and/or B2B marketing, ideally at a B2B SaaS or fintech company.
- •Data-driven approach.
- •You’re comfortable looking at funnels, conversion rates, and campaign performance to understand what’s working and what isn’t.
- •Strong communicator.
- •You can write clear, compelling emails, ad copy, and campaign messaging that resonates with technical audiences without relying on buzzwords or generic marketing language.
- •Comfortable with marketing tools.
- •You’ve worked with platforms like HubSpot, Marketo, or similar marketing automation tools, and you’re confident in learning new systems and building efficient workflows.
- •Organized and proactive.
- •You can manage multiple campaigns, events, and follow-up sequences at once while staying on top of the details.
Required skills
Growth MarketingCRMContent Marketing
Domain expertise
fintech
Tech stack
HubSpotMarketo