Growth Marketing Manager, D2C
Mira MaceHealthcare Advocacy company
BostonSenior
Foundation Capital
DefineVC
Marketing
About the role
TL;DR
Strategically drive patient acquisition for a healthcare tech startup.
- •We're hiring a Growth Marketing Manager to own our direct-to-consumer patient acquisition engine.
- •You'll design experiments across paid, organic, and influencer channels, then partner with specialist agencies and vendors to execute.
- •Key Responsibilities Design and prioritize the experimentation roadmap for Google and Facebook/Meta ads.
- •Build our influencer marketing strategy from scratch.
- •Own the marketing performance dashboard and instrument every stage of the D2C funnel.
- •Develop the strategy for organic patient acquisition through SEO and AI engine optimization (AEO).
- •Experiment with the latest AI tools and workflows to automate and accelerate the marketing pipeline.
- •Requirements 6-10 years in growth marketing, performance marketing, or demand generation.
- •Experience managing real ad spend on Google and Meta.
- •Strong strategic thinking and analytical skills.
- •Experience with AI-powered marketing automation.
- •Excellent communication and collaboration skills.
Required skills
Growth MarketingPerformance MarketingGoogle AnalyticsSEO
Domain expertise
healthcare
Tech stack
Google AnalyticsSEO