Generalist Marketer
MintlifyDocumentation Platform company
San Francisco, United StatesMid
Andreessen Horowitz
Salesforce Ventures
Bain Capital Ventures
Y Combinator
DST Global
MVP Ventures
Marketing
About the role
TL;DR
Creative and content-driven generalist marketer for Mintlify.
- •We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.
- •Key Responsibilities Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content Creating content for all Mintlify social media platforms (X, LinkedIn, others) Assisting with field marketing and product marketing initiatives as necessary Writing for developers
- •with a strong understanding of how developers discover and evaluate tools Coming up with creative ways to reach and market to our customers Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them Requirements 2-5 years of experience at an early-stage startup, ideally within the marketing department Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise) Experience working in the dev tools or technical B2B audience space Bonus Points: Experience posting on at least one social media platform in a public capacity
- •ideally with clear milestones achieved.
- •Familiarity with devtools.
- •Background in community marketing
Required skills
Content MarketingDigital MarketingSEOSocial Media MarketingEmail MarketingProduct MarketingBrand MarketingCommunity ManagementDemand GenerationMarketing AnalyticsCopywriting
Nice-to-have skills
A/B TestingProduct AnalyticsMarket Analysis
Domain expertise
developer-tools
Benefits & perks
Competitive compensation and equity, 20 days paid time off every year, 401k or RRSP, $420/month wellness stipend, 100% coverage for Health, dental, vision, Free Ubers to and from work, Free lunch and dinners, Annual team offsite